Since the new year of 2016 a law in the Netherlands forbid retailers to give away plastic bags for free. The occasion are European environment standards. This bag ban was probably a good idea since the Dutch citizens are using 3 billion plastic bags a year. However it is not helping the customer service. So the … Continue reading Making the paper bag less dull
Last month Instagram became the second most popular social medium with more than 300 million active users.* In nine months it grew with 50%. Though, Facebook is still on top with an astonishing 1.35 billion active users. Fun fact: the parent company of Instagram is Facebook. Facebook bought Instagram in 2012 for 1 billion dollars worth … Continue reading The rise of Instagram
CollegeHumor made a great parody about Tinder. Where a present day Cinderella uses tinder to meet her prince, though instead of losing her shoe, she lost her phone. It make Tinder seems so silly and sad. Most of the respons on the video are like this: "our generation is ruined".
When is the most effective time to post something on social media? SumAll and SurePayroll’s blog researched this question. This is information is good to know because now you can make the most out of your post. Especially companies, they can use the information to get the maximum reach with their followers. 91% percent of the companies notice … Continue reading When to post on social media
With this blogpost I would like to share a video of Dove called "Legacy" which I saw a couple of days ago. Dove has a platform: the Dove Self-Esteem Project. The project focus on girls overcome beauty-related insecurities. Dove has made some videos in the light of the project to raise awareness like the evolution video which shows a women before … Continue reading The Dove Legacy Campaign
One of the newest social media is 'Ello". Ello is so new that it is still in beta phase and you can only become a member by requesting an invitation. Once you're a member you can upload your status, pictures and react to the content of other people. Ello position themselves as the anti- Facebook. They want to be … Continue reading Is Ello too good to be true?
Currently, some clothing brands are getting a lot of attention because of specific products. However this attention is not positive but is received as offensive. It began with a t-shirt of Zara with the words: "white is the new black". Some people belief that Zara refers to the new hit serie 'orange is the new black' or to the … Continue reading Has Zara gone too far?
The Country of Origin Effect is described by Simon Anholt as ‘some countries- and Italy is a good example of this- add appeal to their export in a way that seems completely effortless.” (Anholt, competitve identity, 2007) According to Anholt the “Made in” label is just as important as the “Made by” label. For example, … Continue reading It’s a German
There is a big chance that when you hear about Kazakhstan you immediately think about Borat. In 2006 a movie from Sacha Baron Cohen called "Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan" was a hit and made sure everyone knew Kazakhstan. But people did not get a positive perception of Kazakhstan … Continue reading Heart of Eurasia
Storytelling is a popular way for brands to communicate with their audience. But what kind of impact and effect has it on the target audience? In what way differentiates storytelling with other kinds of communications? Dom Robertson states in his research that people are natural storytellers and that this is why Facebook, Twitter and blogging … Continue reading Why storytelling works