One of the newest social media is ‘Ello”. Ello is so new that it is still in beta phase and you can only become a member by requesting an invitation. Once you’re a member you can upload your status, pictures and react to the content of other people.
Ello position themselves as the anti- Facebook. They want to be ad- free and are against selling data of users because they think that people are not products. Therefore Ello gained a lot of sympathy and awareness. They are growing with more then 27.000 users per hour. They also have launched a manifesto with some very interesting statements:
Your social network is owned by advertisers.
Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold.
We believe there is a better way. We believe in audacity. We believe in beauty, simplicity and transparency. We believe that the people who make things and the people who use them should be in partnership.
We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce and manipulate — but a place to connect, create and celebrate life.
You are not a product.
However, Youtube, Facebook and Google also didn’t use advertisement when they first started but changed that very slowly.
When I look at Ello it seems a intersection between Facebook, Twitter and Instagram with a more simple and hipper design. I am really curious about it, maybe it is because of the mystery around it. Not to mention that I am one of the (many) people who is tired of Facebook and is looking for something new. So I requested an invitation and hopefully I will be a member soon, so I can discover if Ello is indeed becoming a big competitor of Facebook or if it is just hot air