Has Zara gone too far?

Currently, some clothing brands are getting a lot of attention because of specific products. However this attention is not positive but is received as offensive. It began with a t-shirt of Zara with the words: "white is the new black". Some people belief that Zara refers to the new hit serie 'orange is the new black' or to the … Continue reading Has Zara gone too far?

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Heart of Eurasia

There is a big chance that when you hear about Kazakhstan you immediately think  about Borat. In 2006 a movie from Sacha Baron Cohen called  "Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan"  was a hit and made sure everyone knew Kazakhstan. But people did not get a positive perception of Kazakhstan … Continue reading Heart of Eurasia

What’s in a name?

A name of a brand is one of the brands elements. Other brand elements are logos, characters, slogans and jingles, packaging and signage. The beginning The Body Shop was established by the late Dame Anita Roddick in 1976 in Brighton, England. Dame Anita Roddick was inspired to open the shop when she visited a store … Continue reading What’s in a name?